![]() The most common examples are products falsely claiming to be ENERGY STAR® certified or registered. Sin of fibbingĮnvironmental claims that are simply false. Organic cigarettes or fuel-efficient sport-utility vehicles could be examples of this sin. Sin of lesser of two evilsĪ claim that may be true within the product category but that risks distracting the consumer from the greater environmental impacts of the category as a whole. CFC-free is a common example, since it is a frequent claim despite the fact that CFCs (chlorofluorocarbons) are banned under the Montreal Protocol. Sin of irrelevanceĪn environmental claim that may be truthful but is unimportant or unhelpful for consumers seeking environmentally preferable products. Sin of worshiping false labelsĪ product that, through either words or images, gives the impression of third-party endorsement where no such endorsement exists fake labels, in other words. Arsenic, uranium, mercury, and formaldehyde are all naturally occurring, and poisonous. Sin of vaguenessĪ claim that is so poorly defined or broad that its real meaning is likely to be misunderstood by the consumer. Common examples are facial tissues or toilet tissue products that claim various percentages of post-consumer recycled content without providing evidence. Finally, have your resume or link to your portfolio ready, just in case your interviewer needs to view it over Skype. Get a dedicated microphone and test it out. Sin of no proofĪn environmental claim not substantiated by easily accessible supporting information or by a reliable third-party certification. Job seekers in the coming spring should avoid these seven deadly Skype interview sins if they want to succeed in 2012. Other important environmental issues in the paper-making process, such as greenhouse gas emissions or chlorine use in bleaching, may be equally important. Paper, for example, is not necessarily environmentally preferable because it comes from a sustainably harvested forest. Sin of the hidden trade-offĪ claim suggesting that a product is green based on a narrow set of attributes without attention to other important environmental issues. Contact us for permission to highlight the Sins of Greenwashing in publications and media. Today, the Sins of Greenwashing remain a popular learning tool to help consumers evaluate sustainability claims. Based on the results of the original study and subsequent studies, the Seven Sins of Greenwashing were developed to help consumers identify products that made misleading environmental claims. In 2007, in an effort to describe, understand and quantify the growth of greenwashing, TerraChoice (acquired by UL), developed and launched a study of environmental claims made on products carried on category-leading big box store shelves. Material Sourcing and Technical Insights. ![]()
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